The Bugsay Philosophy®️

What is Bugsay?

Bugsay [bug-say] is a Cebuano word for paddle or sagwan. It symbolizes an individual's talent, desire, and ability. We believe that every person in this world is given a bugsay, or internal resources, that give us the power to work towards our goals and destiny. You can either remain motionless, let the ocean take you, or power through difficult waves. At the end of the day, it's your choice to make. This is the Bugsay Philosophy®.

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The Bugsay Philosophy®:
A Fisherman's Story

Everyday, at dusk, the fisherman embarks on his fishing journey in his barrio. Armed with his fishing gear and a bugsay, he navigates towards a destination he has carefully planned in mind.

With unwavering faith in his instincts, he sets out to secure a plentiful catch to sustain his family and sell the surplus. He has a plan, and he believes in his plan.

Each stroke of his paddle propels him closer to his targeted spot, adjusting course as needed to navigate the currents, waves, and winds. He chooses to stick to his plan. To stop paddling is not part of the plan.

And day after day, his perseverance pays off in the form of a bountiful catch, reinforcing his sense of purpose and accomplishment.

What the Bugsay Philosophy®️ tells us

In life, it's important to have:

A destination
Set realistic goals and break it into achievable daily activities

A plan
Focus on what you want to achieve and prepare for any setbacks

Determination
Never stop working on your skills and welcome opportunities with arms wide open

The right attitude
Navigate challenges with the optimism and resilience to succeed

The Bugsay Philosophy®️ allows us…

To Excel – In everything we do,

To Lead – by example,

To Serve – be other person-oriented.

Use your Bugsay to take charge of your life and become the person you want to be. You already have the tools and power within you to chart the course and create the future you dream of.

In a complicated world full of challenges and chances, the Bugsay Philosophy® offers a simple approach to life's uncertainties. Just as the fisherman persists in paddling towards his destination, we too must continue to persevere—for only then can we reach our goals.

“Believe in yourself and trust in your mission. You can make a difference. We can build a nation if we all paddle together.”